the iconic women collection by
Heymat X Sight Unseen
Designed for Heymat by online magazine Sight Unseen, The Iconic Women Collection celebrates great female designs of the past. Infused with the unique style of Sight Unseen’s founders, Jill Singer and Monica Khemsurov, each doormat in the collection blends bold design with colorful compositions, complementing a thoughtful interior, bringing design history and sophistication right to your doorstep.
With inspiration from their favorite furniture shapes, Sight Unseen’s founders, Jill Singer and Monica Khemsurov, skillfully merged these forms into new organic shapes, resulting in two unique doormat designs
Designed for entryways, patio, or balcony doors, the rugs’ bold and colorful compositions reflect their function as decorative objects designed to complement a thoughtful interior
The collection consists of two doormat designs offered in three colorways: Emerald, Peach, and Lilac.
The Heymat X Sight Unseen Emerald doormat is part of the Iconic Women Collection, designed to celebrate great female designs of the past. Inspired by iconic furniture forms, the design seamlessly merges into a bold, organic shape that captivates the eye. With a harmonious color palette of deep indigo and emerald green, it exudes sophisticated elegance, seamlessly complementing a thoughtful interior while adding a vibrant touch to your doorstep.
Available in size 58X81 cm and 81X122 cm
The Heymat X Sight Unseen Lilac doormat is part of the Iconic Women Collection, designed to celebrate great female designs of the past. Inspired by iconic furniture forms, the design seamlessly merges into a bold, organic shape that captivates the eye. The combination of lilac and olive green creates an energetic expression that will complement a vibrant and dynamic interior, while infusing a hint of retro charm to your doorstep.
Available in size 58X81 cm
The Heymat X Sight Unseen Peach doormat is part of the Iconic Women Collection, designed to celebrate great female designs of the past. Inspired by iconic furniture forms, the design seamlessly merges into a bold, organic shape that captivates the eye. With a refreshing palette of lemon yellow, deep indigo, and peach, this design infuses your interior with vibrant energy, transforming your doorstep into an inviting and colorful space.
Available in size 81X122 cm
• High quality doormats in 100% nylon designed for indoor use. The mat has a soft upper surface and rubber backing in nitrile rubber.
• Good dirt-trapping and absorption properties
• The backing prevents moisture from reaching the floor
• The mat can be washed at 60°C in a domestic washing machine.
About Sight Unseen
Sight Unseen is an online magazine that uncovers what’s new and next in design and the visual arts. Since its founding in 2009, the site has served as a destination for companies and individuals interested in scouting new talent, as well as an inspiration for those working in creative pursuits. Sight Unseen also curates exhibitions, produces events and photo shoots, and provides editorial and creative direction services for a variety of forward-thinking clients.
For Heymat, Sight Unseen has created the Iconic Women Collection, marking a meaningful collaboration. Heymat and Sight Unseen share a common origin as female entrepreneurs who have championed women and fostered a spirit of inclusivity ever since their founding. When Heymat reached out to Sight Unseen’s founders, Jill Singer and Monica Khemsurov, it presented an opportunity to pay homage to some of the great female talents of the 20th century — individuals often less celebrated than their male counterparts, despite their significant contributions to the design canon
How we will
promote the launch
Teaser ads to generate interest
Big launch event in New York on May 18th with Sight Unseen
Extensive press coverage through Sight Unseen’s broad network, both digitally and in print magazines
Collaboration with several key influencers in the USA, Norway, and Germany
Advertisements to secure purchases
Event at 3 Days of Design in Copenhagen
Launch
information
The collection will be available for retailers starting from May May 2nd, 2024, with the official launch date for end customers set for May 14th, 2024
Detailed information, including imagery and downloadable content can be found here. We kindly request waiting to publish any product imagery until the 14th and beyond, to ensure a significant boost from the launch date.
If you require resources earlier for advertising planning, feel free to contact us at info@heymat.com