Sonja Djønne at Heymat has launched the best entrance mat to the private market, with top Norwegian designers on board.
While there already exist hundreds of entrance mats on the market, one is now being launched that actually works and looks good too. The launch happened at the Oslo Design Fair on 28-31 January 2016.
“We have taken with us 20 years of experience with mats that have collected dirt and filth in offices and industry and transferred the quality to something that works in Norwegian homes filled with walking and football boots,” says Djønne.
“Norwegians live an active lifestyle and have a clear need for something that keeps the entrance clean. At the same time, Norwegians set high standards for good design in the home, and therefore we have got Kristine Five Melvær to create a collection for us.”
Kristine Five Melvær has a master’s degree in industrial design from the Oslo School of Architecture and Design (AHO) and master’s in visual communication from the Oslo National Academy of the Arts (KHiO). Kristine designs furniture, lighting, tableware, textile objects. She is also a graphic designer and has won numerous awards in both of her main fields.
About the mats she has designed for Heymat, Kristine says: “I have great faith in the concept of offering mats to the home interior market with the same high quality that you find in industrial mats. Heymat’s products obviously have a great utility value, but they are also to the highest degree decorative objects. In the process in finding the mats’ expression I have tried to find a motif and theme that makes it nice to come home to.”
The mats collect large quantities of sand and water and have a unique attraction to dirt and filth because of the design of the fibres in the mat’s surface. The rubberized reverse helps the mat lie solid on the floor instead of ending up at all angles in the entrance. At the same time it prevents moisture seeping under the mat. The fibre structure of the upper surface enables moisture to evaporate easily.
According to Heymat, this is the first entrance mat in the Norwegian market with such a unique quality combined with Norwegian design. Please send me an e-mail if you want to learn more: firstname.lastname@example.org